Top 10 Strongest Hotel Brand In The World, Taj Ranked #1

Advertisement

Indian Hotels Company (IHCL) has announced that its iconic brand, Taj, has been rated the Strongest Hotel Brand in the World by Brand Finance, the world’s leading brand valuation consultancy in its annual ‘Hotels 50 2021’ report. This report recognizes the most valuable and strongest hotel brands across the globe.

Top 10 Strongest Hotel Brand

RankingHotel BrandScoreStrength RatingCountry
1Taj89.3AAAIndia
2Premier Inn88.9AAAUnited Kingdom
3Meliá Hotels International82.9AAA-Spain
4NH Hotel Group82.0AAA-Spain
5Shangri-La Hotels and Resorts81.6AAA-Hong Kong
6Hampton by Hilton81.5AAA-United Kingdom
7Renaissance Hotels81.2AAA-United Kingdom
8IHG Hotels & Resorts81.2AAA-England
9Double Tree81.2AAA-United Kingdom
10Holiday Inn81.2AAA-United Kingdom
List of top 10 strongest hotel brand in the world

Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day. We will continue our endeavor to elevate the world class experiences of luxury hospitality and deliver the magic of Tajness to all our stakeholders.”

Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service.

Top 10 Strongest Hotel Brand

David Haigh, CEO, Brand Finance, said, “We are excited to announce Taj as the Strongest Hotel Brand in the World. A brand with a century old legacy and a custodian of the revered Indian hospitality has stood resilient inspite of the challenges posed by the ongoing pandemic. Global travelers have relied upon and tested brands in different ways and Taj has emerged on top.”

Advertisement

The Hotel 50 2021 report also highlighted the company’s successful implementation of its R.E.S.E.T 2020 strategy, which provided a transformative framework, helping the Taj brand surmount pandemic related challenges.


Follow and connect with us on Facebook, Twitter, Linkedin, Instagram and Google News for the latest travel news and updates!


Also Read: UK’s New Travel Rules Cause Travel Uncertainty, Says Airlines

Advertisement

Advertisement

Newsletter Updates

Enter your email address below to subscribe to our newsletter