Air India Express and AirAsia India have announced the integration of their reservation systems, which will allow passengers to book flights with both airlines through a single website. The merger of AirAsia India and Air India Express is still ongoing, with the combined entity focusing on leisure-oriented and price-sensitive markets.
A unified system brings efficiency benefits
On March 27, the two airlines implemented a unified reservations system and website, as well as shared social media and customer support channels. The migration primarily involved Air India Express migrating to AirAsia India’s systems.
The news comes five months after AirAsia India was fully acquired by Air India and three months after both airlines were placed under the leadership of a single CEO.
New website for passengers
Passengers can now make and manage bookings, as well as check-in for domestic and international flights on an all-new integrated website airindiaexpress.com, according to a statement. In the coming months, the two airlines will integrate other internal systems, as well as their air operating permits and regulatory posts.
Integration to bring benefits
Through broader adoption of each airline’s best practices, systems, and routes, the integration of Air India Express and Air India will bring revenue, cost, and operational benefits, as well as greater economies of scale.
“The new Air India Express will focus on leisure and price-sensitive markets while improving connectivity between key domestic cities and Air India’s rapidly expanding international network,” according to the statement.
The integration of Air India Express and AirAsia India’s core reservations and passenger-facing systems marks a significant milestone in the Air India Group’s transformation journey, according to Air India CEO and MD Campbell Wilson.
“This new Air India Express, operating both domestically and internationally using systems optimised for low-cost airlines, gives the Group a much stronger LCC (Low-Cost Carrier) platform,” he added.
AirAsia India serves 19 domestic destinations from 19 Indian cities, while Air India Express serves 14 international destinations from 19 Indian cities.
Tata Group purchased Air India, Air India Express, and a 50% stake in ground handling firm Air India SATS Airport Services Pvt Ltd last year (AISATS). Air India, Air India Express, AirAsia India and Vistara are all part of the Tata Group.
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