Tourism New Zealand Launches ‘Messages From New Zealand’ Campaign

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Tourism New Zealand virtually launched its latest campaign ‘Messages from New Zealand’ today, in India, in the presence of Steven Dixon, Regional Trade Marketing Manager, Asia, Tourism New Zealand and His Excellency, David Pine, New Zealand’s High Commissioner to India.

Commenting on the campaign, Dixon, said, “The travel industry has been impacted by the Covid-19 crisis tremendously in the past few months and it is important now more than ever, that we stay connected to visitors and our travel trade friends in India. New Zealand is a place where manuhiri (guests) become whanau (family). These relationships are something that we, as New Zealanders, are proud of and want to celebrate and continue in perpetuity. Through Messages from New Zealand, we are staying in touch with our international whanau, including those right here in India, and letting them know that we are waiting to welcome them to our shores again when the time is right and borders reopen.”

One example of how Tourism New Zealand has been keeping connections strong in India, is its response to a survey conducted in May 2020 among travel trade representatives. The survey highlighted that 99% of travel trade contacts were interested in attending Tourism New Zealand-hosted webinars during the lockdown period. To meet this need, Tourism New Zealand conducted 10 webinars during the lockdown period in India, which saw 5,000 travel agents across India participate.

And to build on the success of these webinars, and further engage and educate agents, Tourism New Zealand will launch a ‘Virtual Road Trip’ campaign later this week. The ‘Virtual Road Trip’ will showcase a different region of the country each month. This campaign will be shared on Tourism New Zealand’s travel trade website. “Travel agents are extremely important and they will play a key role in fulfilling our efforts,” pointed out Dixon.

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To bring life to the campaign in India, Tourism New Zealand will be partnering with its Indian whanau, including influencers – who have a strong affinity with New Zealand – highlighting their own personal experiences and connections with the country. Dixon believes that post covid travellers will stay longer time in any destination. “Post Covid, the length of stay for any destination would probably be slightly longer,” he opined.

While answering a question on border reopening, the High Commissioner said, “ I can’t say about the timeline. The government has made it pretty clear that its priorities are safety and health of New Zealanders. All concerns stakeholders like the Health Department and Immigration Department working hard and advicing to the government.”


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