The Tourism Authority of Thailand (TAT) has announced the ‘Amazing Thailand Grand Sale 2020 – Non-Stop Shopping’ from Wednesday, July 15 to September 15, 2020, to stimulate tourism spending and help travel agents and corporations in travel & tourism industries.
TAT has invited over 10,000 travel agents and firms across the country to join the ‘Amazing Thailand Grand Sale 2020 – Non-Stop Shopping’ project and provides special privileges to Thai and foreign residents throughout the two-month period within the main tourism centers of Bangkok, Chiang Mai, Phuket, Pattaya, and Hat Yai.
The project will differ from the last three years, which formerly focussed on discounts from participating establishments, and event marketing in key areas and lucky draws. This year’s project will take an “O2O: Online to Offline approach” through online activities on the project’s LINE official account (online) which will offer gift vouchers for shoppers to redeem as discounts at participating establishments (offline).
Weekly online advertisements on different categories of products and services are going to be introduced to entice interest among Thai and foreign residents throughout the two-month period.
TAT expects the project to get 100 million Baht in direct spending on products and services in the various categories, and help enhance sales promotion for a minimum of 10,000 entrepreneurs in the tourism and travel-related industries in Thailand.