Singapore Airlines Partner With Amadeus To Bring Content Via NDC To Agents


Singapore Airlines is making its NDC offers available to travel sellers through the Amadeus Travel Platform. Travel agents worldwide connected to the Amadeus Travel Platform will soon be able to shop, book, and pay for all Singapore Airlines offers made available through NDC as part of the airline’s KrisConnect program.

This includes ancillary services such as seat selection, excess baggage, special fares, and personalized merchandising offers for loyalty members and corporate travelers. This is just the start of more exciting opportunities that NDC will bring, with more content becoming available soon such as dynamic fares.

The content will be available in the Amadeus NDC-enabled solutions used by agents, providing a familiar and efficient booking environment.

Bryan Koh, Divisional Vice President, E-Commerce and Distribution, Singapore Airlines says, “We look forward to providing more attractive and customized offers on Amadeus’ extensive travel agency network via NDC. Singapore Airlines remain committed to improving our retail capabilities and extending them to travel agents through multiple channels and touchpoints such as self-booking tools, web services, travel agency front-office solutions, and mobile.”


Cyril Tetaz, Executive Vice President, Airlines, Asia Pacific, Amadeus comments, “Singapore Airlines is truly transforming the way offers are created, sold and serviced across channels so that the airline can continue to pioneer in the area of customer-centric retailing and merchandising. This partnership is further proof of our strategic commitment to NDC, as we are delivering sustainable, long-term value for our customers, which is more important than ever amid the current market circumstances. We are working hand-in-hand with Singapore Airlines to increase NDC adoption and enhance retailing capabilities through our best-in-class technology and the world’s largest travel agency network.”

Travel sellers will be able to make bookings through Amadeus’ NDC-enabled solutions – Amadeus Selling Platform Connect and Amadeus Travel API – starting from January 2021 in several markets in APAC and beyond. The airline’s NDC-sourced content will continue to be progressively rolled out in other markets globally throughout H1 2021 in order to reach all Amadeus-connected agents.

In addition, Amadeus’ flagship solution for corporations, Amadeus cytric Travel & Expense, will be able to process Singapore Airlines’ bookings via NDC during 2021.

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