Saudi Arabia, The Fastest Growing Tourist Destination In The World – WTTC


According to the WTTC (World Travel and Tourism Council) Economic Impact Report, Saudi Arabia first opened its doors to international tourists in September 2019. By March 2020, over 500,000 tourism visas had been issued, making Saudi Arabia the fastest growing tourist destination in the world.

International visitors could explore the country’s five UNESCO heritage sites, as well as pristine beaches, mountain views, and bustling cities until international borders closed following the Covid-19 outbreak.

However, as internal travel reopened this summer, The Saudi Tourism Authority (STA) launched the Kingdom’s largest domestic tourism campaign, Saudi Summer, targeting 11 different locations.

In the seven weeks since the campaign’s launch on 25 June, overall tourism spending has amounted to around SAR 6 billion (USD 1.6 billion) – a rise of 26 percent over an equivalent period last year. The STA has partnered with 90 tourism businesses, including hotels, tour operators and destination management companies, to develop 100 tourism offers and packages across multiple price points, for families, groups and single travelers as well as ensuring the safest offering for tourists in the wake of COVID-19.


The success of the Saudi Summer campaign helps the kingdom prepare to receive international visitors yet again, as soon as it is viable for them to travel.

Saudi Arabia is home to unique natural offerings, like Al-Ahsa oasis, the biggest oasis in the world. The oasis comprises canals, springs, and wells and is an example of human settlement dating back to Neolithic times.

Another highlight this year is the opportunity to go to one of Saudi Arabia’s unique natural offerings. The Al-Hijr Archaeological Site, or ‘Hegra’, in AlUla, is the largest preserved Nabatean site south of Jordan and is because of the public in October 2020.

The country also boasts stunning landscapes, like the edge of the world (Jebel Fihrayn) – dramatic towering cliffs within the heart of the desert, northwest of Riyadh. Majestic views are often seen from Abha on the sting of the Sarawat Mountains in the Asir region and from Taif, also known as the town of Roses, in regard to the flowers that grow in its surrounding wadis and mountains.


The Red Sea Project, based around an archipelago of over 90 islands, is undergoing sustainable development into a luxury destination, providing opportunities for nature lovers and outdoor adventurers to explore the area’s culture and nature.

Adventure-seekers can find a variety of outdoor activities, including hiking the Al Wahbah volcanic crater outside of Taif, quad biking through Riyadh’s red sand dunes, scuba diving in the crystal blue waters of the Red Sea and swimming amongst an ancient shipwreck.

Not only is the Kingdom home to ancient civilizations, but it also features a burgeoning contemporary art and food scene. The second-largest city, Jeddah, takes pride in fostering up-and-coming experimental artists. Jeddah is also becoming known for its vibrant dining scene, which has fresh seafood alongside numerous trendy food trucks.

Saudi Arabia could be a country of endless variety, with each region offering a special experience. there is something for all travelers around the world to enjoy, and as soon as people are able to travel again, Saudi Arabia will be ready to welcome them.


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Manish Khandelwal
Manish Khandelwal

Manish Khandelwal, a travel-tech enthusiast with over a decade of experience in the travel industry. Founder and Editor-in-Chief of, he's passionate about writing.

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