Radisson Hotel Group launches its new multi-brand digital platform.

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Radisson hotel group has launched its new multi-brand and mobile-first international website, RadissonHotels.com, which additionally serves as the distinctive platform for Radisson Rewards members. Complementing the revamped website will be the Radisson Hotels App, available by the end of July 2019. This online landmark brings the group a step closer to becoming one of the industry’s digital leaders.

The enhanced RadissonHotels.com permits guests and loyalty members to explore the group’s entire portfolio of more than 1,100 hotels worldwide – and to simply book a stay in barely a few clicks.

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Eric de Neef, executive vice president CCO, Radisson hotel group, said: “The launch of RadissonHotels.com is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience and drive SEO value.

RadissonHotels.com is a core industrial initiative of our five-year operative plan, that is transforming our business and aiming to create a Radisson hotel group the company of choice for guests, owners, and talent.” For each new and existing Radisson Rewards members, RadissonHotels.com and the Radisson Hotels App can deliver a customized digital experience. thanks to its intuitive interface, the website and the App will be the most hubs for earning, viewing and redeeming points – as well as seeing all the advantages of Radisson Rewards in one place.

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