Ministry of Tourism And Alliance Air Sign MoU For Promotion & Marketing of Domestic Indian Tourism


The Ministry of Tourism in order to boost tourism throughout the country signed a Memorandum of Understanding with Alliance Air Aviation Limited (AAAL) on 17th February 2022 in New Delhi.

The Ministry of Tourism endeavors to position India as a preferred tourism destination in the tourism generating markets whereas Alliance Air with its vast domestic network plays a vital role in the promotion of tourism in India.

The MoU was signed with a view to achieving the common purpose of joint domestic promotion and considering the need to synergies the activities of MoT and AAAL in the tourism markets.

Ms. Rupinder Brar, Additional Director General on behalf of the Ministry of Tourism, and Mr. Vineet Sood, Chief Executive Officer on behalf of M/s Alliance Air Aviation Limited jointly signed the MoU.


Alliance Air is the front runner in promoting the “Regional Connectivity Scheme” (RCS) of the Government of India which is being promoted under the Prime Minister’s UDAN– (Ude Desh ka Aam Naagrik) scheme.

The objectives of the Memorandum of Understanding are to meet an integrated marketing and promotional strategy and a synergized campaign in association with the M/s AAAL.

The specific elements of promotional efforts undertaken include Advertising in the Print & Electronic Media, Participation in Fairs & Exhibitions, Organizing Seminars, Workshops, Road Shows & India Evenings, Printing of Brochures and Collaterals, Brochure Support/Joint Advertising, inviting the Media and Travel Trade to visit the country under the Hospitality Programme, etc.

The Ministry shall be bringing together the travel tourism stakeholders to benefit from this MOU.


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