JetPrivilege has rebranded itself on Nov 14 as InterMiles and dropping the name of its bankrupt parent that stopped flying in April due to Bankruptcy.
“InterMiles will encompass both the award-winning loyalty and rewards program (previously, JetPrivilege) and the ubiquitous rewards and recognition currency (previously, JPMiles),” the company statement read.
InterMiles has more than 250 airline partners globally and 150 other partners including aggregators such as EaseMyTrip, Jet Airways owns 49.9% of Jet Privilege Private Ltd., while Gulf carrier Etihad Airways owns the rest.
It offers the members the opportunity to earn and redeem ‘InterMiles’ across more than 10 categories and over 150 program partners.
“What started as a frequent flyer program has, today, become the platform of choice that empowers our members to fulfill their travel and lifestyle aspirations,” said Manish Dureja, MD, JetPrivilege. He said it’s taken about five years for the transformation.
To a query on whether JPPL is looking for an airline partner, Dureja said it continuously evaluates partnerships and that the company is also well-funded.
Jet Airways, which is undergoing the insolvency process, still holds 49.9 percent shareholding in the company. The full-service airline shuttered operations in April after running out of cash.
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