Jet Airways CEO Sanjiv Kapoor on Friday said that the airline wants to return with a product that offers a ‘hybrid’ model of full-service business class and a no-frills economy class in line with low-cost carriers under a single brand.
Jet Airways will have a two-class configuration, with business class customers receiving services such as free meals, drinks etc. The economy class, on the other hand, will be modelled after low-cost carriers, with passengers paying for meals and other services.
Mr Kapoor went on to say that the company will eventually release a full product and service plan.
“We will be a full-service airline with an economy class that can compete at LCC fare levels. A modern FSC. A single brand. No-frills etc are assumptions being made basis the phrase “hybrid”. And once again, we will not be sharing our detailed product and service strategy so soon.”Sanjiv Kapoor, CEO, Jet AirwaysAdvertisement
We will be a full service airline with an economy class that can compete at LCC fare levels. A modern FSC. A single brand. No-frills etc are assumptions being made basis the phrase “hybrid”. And once again, we will not be sharing our detailed product and service strategy so soon.— Sanjiv Kapoor (@TheSanjivKapoor) April 8, 2022
He also stated that the term “hybrid” may signify different things to different people.
“Too many people reading too much into the term “hybrid”. Let’s just say it means different things to different people. And we will not be revealing our product and service strategy in detail at this stage. And by modern, I mean a digital-age FSC. Desired product and service attributes change over time. One has to evolve with the times,” Kapoor said in a Tweet.
Some of the world’s most successful and profitable full-service airlines, including those in the United States, the European Union, and Japan, use a hybrid model, according to Kapoor.
Last month, Jalan-Kalrock Consortium, the new promoters of Jet Airways issues a press release and said that it is working with DGCA India to restart the scheduled services soon. The release also stated that “Restart activities are moving smoothly.”
“We are working closely with the Ministry of Civil Aviation, Government of India, and the Directorate General of Civil Aviation (DGCA) on the approval process and timelines for proving flight, following which the Air Operator Certificate (AOC) of Jet Airways will be re-validated. The resumption of scheduled services will follow soon thereafter.”