Digi Yatra Launches d-KYC Campaign to Protect Passenger Privacy

Digi Yatra introduces the d-KYC Campaign, reinforcing its commitment to privacy by using cutting-edge biometric technology for seamless air travel. With 6.4 million users across 24 locations in India, Digi Yatra offers a secure and contactless experience without storing passenger data.
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Digi Yatra, a pioneering biometric-based travel platform, has announced the launch of its d-KYC Campaign. To further enhance security and privacy, Digi Yatra is set to launch its latest initiative, the d-KYC Campaign, starting on October 4.

‘Don’t Know Your Customer’ Boosts Privacy Focus

Under the theme “Don’t Know Your Customer,” Digi Yatra aims to demonstrate its unique approach to safeguarding personal data.

Unlike many systems that store or access customer information, Digi Yatra focuses on protecting user privacy, ensuring that data breaches or misuse are non-issues. This approach sets a new standard for secure and responsible data handling in the travel industry.

Innovative Self-Sovereign Identity Tech at the Core

At the core of Digi Yatra’s system is Self-Sovereign Identity (SSI), a technology that empowers travelers to retain full control over their data.

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By following World Wide Web Consortium (W3C) standards, Digi Yatra uses Verifiable Credentials (VCs) and Decentralized Identifiers (DIDs), along with Distributed Ledger Technology (DLT), to ensure that all personal information is deleted within 24 hours of departure, providing an extra layer of protection and trust.

Also Read: DigiYatra Facility Now Available at 9 More Indian Airports: Full List

Social Media Campaign Promotes Privacy Awareness

To promote this campaign, Digi Yatra is encouraging users to share their experiences on social media using hashtags like #DontKnowYourCustomer and #DigiYatra.

The company will also release video testimonials and infographics to highlight the app’s privacy features, positioning Digi Yatra as the ultimate solution for privacy-conscious travelers.

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CEO’s Vision: Seamless and Secure Travel Experience

Suresh Khadakbhavi, CEO of Digi Yatra Foundation, emphasized the company’s dedication to simplifying the travel experience while maintaining top-notch privacy standards. He stated;

“Our goal is to make travel hassle-free while ensuring users feel secure when using our app. This campaign is a major step as we expand our services and educate more users about our Privacy By Design approach.”

Growing Success with Millions of Users Across India

With a user base of 6.4 million and operations across 24 locations in India, Digi Yatra continues to build trust among travelers, offering a seamless and private ecosystem for air travel. As the company expands, its commitment to balancing convenience and privacy remains a priority.

Must Read: DigiYatra to Include International Travellers By 2025

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About Digi Yatra

Digi Yatra, backed by the Ministry of Civil Aviation (MOCA), is a not-for-profit initiative operated by the Digi Yatra Foundation. Its stakeholders include prominent airports like;

  • Hyderabad International Airport (HIAL)
  • Delhi International Airport (DIAL)
  • Mumbai International Airport (MIAL)

Conclusion

Digi Yatra’s d-KYC campaign marks a significant step towards a more privacy-focused travel experience. By prioritizing user data protection and leveraging cutting-edge technology, Digi Yatra is setting a new standard for the industry. As the platform continues to grow, it aims to redefine the way we travel, ensuring both convenience and security.


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Editorial Team
Editorial Team

Editorial Team: A dynamic group of experienced authors dedicated to delivering the latest in travel news and insights. Explore the world through their collective expertise.

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