As per the report published in Times of India (TOI), Bookings.com is planning to enter India’s extremely competitive online flight booking market, together with its car rentals platform rentalcars.com and restaurant reservation platform OpenTable. Booking.com presently operates its hotel aggregator brand and namesake Amsterdam,-based on Booking.com in the country.
The company, formerly known as Priceline Group, plans to integrate these offerings underneath one umbrella in the domestic market, a senior Booking.com executive told TOI.
This may pit the company with over USD 14 billion in global revenues against the likes of MakeMyTrip, Zomato and Swiggy and give it a leg up over competitors such as OYO and Airbnb.Rentalcars.com will be called Booking.com Transport.
The new offerings are presently under beta testing in India and therefore the company plans to launch them early next year, Ritu Mehrotra, Country manager-India, Sri Lanka and the Maldives said.
“In 2020, we are looking at building a ‘connected trip’ and convey new verticals into our business in line without a vision of making it easier for everybody to experience the world,” said Ritu Mehrotra.
Despite the stiff competition, India’s online flight booking house has witnessed a slew of new entrants, including Flipkart and Amazon. Mehrotra, an ex-Zomato executive is also betting big on the food-tech house in India when having founded and solo a food-tech company of her own in the United States.
(Source: TOI)
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